It’s pretty easy to spot those high-volume, low-competition keyword unicorns. One of the hardest parts of SEO is finding keywords with the right balance of search volume and low difficulty. Our Free Keyword Tool helps you overcome that hurdle by quickly surfacing a list of relevant keywords and the data you need to pick the best options. When it comes to search engine optimization (SEO), the success of your marketing efforts hinges on the tools you use.
- All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide.
- Bing Webmaster Tools is designed to help webmasters monitor and enhance their website’s performance and visibility on Bing’s search engine.
- We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again.
- You have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth.
- One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic.
Keyword Tool: The Ultimate in YouTube Keyword Research
Use these periods ruthlessly—set up real client accounts, run actual reports, and get your team’s honest feedback. The sleekest demo in the world means nothing if your team hates using the software day-to-day. As an SEO tool for SEO agencies, Google Search Console is the non-negotiable foundation of any practical toolkit. While it shouldn’t be your only SEO solution, the insights it provides cannot be replicated by any third-party platform, making it an essential companion to more comprehensive tools. While it may not boast the most cutting-edge AI features, it compensates with practical agency tools that save time and satisfy clients.
Google Trends is a tool that allows users to explore the popularity of search queries over time. Marketers and researchers primarily use it to track how topics of interest evolve in search trends. Using my experience with marketing software, I tested and compared several of the top free SEO tools available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident that you’ll discover your next free SEO tools in the list below. Use Search Intent in Explore by Keyword and Keyword Suggestions to understand what type of content searchers want and when in their search journey they are querying your target keywords.
Keys4Up
ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all before search engines know. With Ahrefs, you can dig into the nitty-gritty of your website’s technical SEO performance. Ahref’s all-in-one SEO tool set makes it possible to do everything from tracking your rankings to analyzing your competitors’ performance and keyword targeting. Like other popular Surfer SEO alternatives, Frase thoroughly analyzes top-performing content and provides actionable, real-time insights to guide your strategy. Designed specifically for serious content teams, it offers intuitive templates and customizable standard operating procedures.
Adam Enfroy Ventures LLC may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with Adam Enfroy Ventures LLC. Adam Enfroy Ventures LLC is not responsible for such content and does not endorse or approve it. We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things.
It is designed in such a way that it can help individuals and large organizations efficiently. It comes with an AI-powered guidance that assists in creating detailed and informative content related to your chosen topic. MarketMuse’s AI-based guidance ensures that the content you create is comprehensive, authoritative, and relevant. By enhancing the relevance and depth of the content, MarketMuse can significantly improve the SEO success rate. With MarketMuse’s ability to recognize related content, users can create a robust, interlinked content strategy that can enhance the website’s domain authority. Additionally, RankIQ’s SEO tools are more basic and may not be suitable for larger enterprises that require advanced features.
Next on our list of the best SEO software in 2025 is RevenueCloudFX. RevenueCloudFX is your all-in-one digital marketing and SEO solution with 20+ features. Moz Pro also garners a lot of recognition as one of the top paid SEO tools because it pulls together multiple capabilities into an all-in-one suite. Especially for large-scale businesses, Moz Pro provides a sizable number of components to help your bottom line.
If you’re tired of cloud tools that charge more as you scale or restrict the number of keywords you can track, this desktop workhorse delivers exceptional value. Ahrefs offers five subscription tiers starting at $29/month for the Starter plan. Agencies will likely need the Advanced for $449/month (50 projects, 1 included user) or Enterprise for $1,499/month (personalized limits, from 3 users) plans. This pricing tier includes unlimited reporting, projects, API access, and 5 manager seats (additional users cost $20/month per seat). Seobility is a personal favorite when I need to check more than just a single page.
They’re the “new” SEO kid on the block and I have to admit, their tool has a ton of depth to it. Every time I log in, I find a hidden feature or report that makes me giddy. Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks. After you pick your main SEO workhorse, I highly recommend you take full advantage of the free tools.
Explore the best free tools to optimize your website for search engines. Manual keyword guessing and piecemeal SEO audits won’t put you in a great position to rank on SERPs. With the right SEO tools in your kit, you’ll punch way above your weight against much larger SEO Anomaly websites. The learning curve for Screaming Frog is a little steep for non-technical SEOs. But if you’ve ever been involved in an SEO audit, it won’t take long to catch on. Once you do, you’ll quickly find things like broken links, problematic titles and meta tags, and incorrect redirects.